October 2009
Social Intelligence: How “May Day” Occupied Social Media Channels
Crimson Hexagon gathered social intelligence to reveal online conversations in the latest chapter in the Occupy Movement that unfolded on May 1st. Organizers partnered with Labor Unions and Immigration Rights Activists around the globe; the resulting conversation was 27% supportive. MORE
Social Sentiment Analysis On Time’s Cover Story
Time Magazine’s latest story on “attachment parenting” features 26 year-old mother Jamie Lynne Grumet breastfeeding her 4 year old son, Aaron, on the cover of the magazine. By itself, attachment parenting is a controversial topic. But the photo Time chose for its cover has led to a downright media frenzy. We used our ForSight social media analysis platform to understand the almost 4,000 opinions on the controversial topic. MORE
Political Analysis of Same-Sex Marriage Announcement
President Obama announced his support for same-sex marriages,one day after a vote to constitutionally ban same-sex marriage in North Carolina. The President’s previous stance in his support for civil unions, but not marriage, was made complicated on Sunday morning after Vice President Joe Biden’s Meet the Press appearance, in which he said he was, “absolutely comfortable” with the idea of homosexual couples marrying one another. According to our research, 31% agree with the President while 8% agree with North Carolina’s constitutional ban. MORE
Social Sentiment on French Election
The French presidential election ended May 5, 2012 with with Francois Hollande ousting incumbent President Nicolas Sarkozy. Crimson Hexagon’s Forsight platform analyzed over 235,000 relevant Twitter mentions, and revealed 25% of the conversation was satisfied with the results. Just over 15% of chatter actively supports Hollande, while an additional 9% discussed a strong dislike for Sarkozy. Conversely, 33% of chatter is disappointed in the outcome. MORE
Is CISPA Really in the Internet’s Best Interest?
Congressional lawmakers, who first attempted to curb Internet piracy with the highly unpopular SOPA or Stop Online Piracy Act, have revived and revamped the legislation in the form of CISPA (the Cyber Intelligence Sharing and Protection Act). The US House of Representatives passed the measure in a 236-185 vote on April 23rd, much to the dismay of the internet and have taken to Twitter to voice their outrage. After Crimson Hexagon analyzed the CISPA-driven conversation of 254,000 online opinions, our social analysis extracted a few key insights. MORE
Egyptian Social Media Analysis Reveals Nation’s Perspectives on Election
In the spring of 2012, Egypt’s upcoming election has generated a storm of controversy and instability that threatens the country’s safe transition to civilian democracy. As the events unfold, Egyptians have again taken to Twitter to discuss the issues, organize protests, and express their political opinions. MORE
Social Media Analysis Shows Range of Reactions to GSA Scandal
In what began as the resignation of General Services Administration (GSA) administrator Martha Johnson ahead of an investigation into the misappropriation of $822,000 in taxpayer dollars for a lavish retreat in Las Vegas, has evolved into a full blown scandal extending to top executives at the agency tasked with preventing government corruption. At the center of it all is Jeffrey Neely, a senior executive at the organization who appears to have misused funds for a family vacation. With the economy still recovering and taxes high, the American taxpayer is, suffice it to say, up in arms over the imbroglio. MORE
Verizon Fees Have Many Saying They’ll Switch, According to Social Media Analysis
Verizon Wireless looks to continue its perception of being a fee-happy company with consumers. What began with throttling users data access with a tiered data plan, followed by a $2 online payment fee that was repealed after customer outcry, is now turning into an additional $30 smartphone upgrade fee, as of April 22nd; a complete 180-degree turn from their current policy. Upgrade charges aren’t a foreign concept to cell phone providers; regardless, and not surprisingly, consumers aren’t finding it to be welcome news. MORE
Social Media Analysis Reveals: What’s So Pinteresting?
According to a “Benchmark and Trend Report” from Experian Hitwise, Pinterest—the virtual pinboard—has rocketed to the number three spot among social networks in terms of web-traffic popularity. Mashable and other social news outlets have reported that the Pinterest user base is approximately 60:40 females to males. Crimson Hexagon’s ForSight™ social media analysis platform sheds light on on the mystery as to why the 2-year old social network has become so popular and which demographics most enjoy “pinning.” MORE
Do the Dodgers Need More Magic?
The Los Angeles Dodgers,, have been sold to an investment firm led by NBA legend Magic Johnson for an astounding $2.15 billion. In offering a “100% cash option” for the team, Mr. Johnson and Guggenheim Partners have surpassed the previous record for the price of a major sports franchise, the last being $845 million for the Chicago Cubs. With this new acquisition, many Dodgers fans are hopeful that this will lead to a renaissance for the franchise, with 46% of the conversation viewing the sale positively… MORE