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Defining the new (and changing) measurement paradigm.
In a year where measurable results are more important than ever, a universal approach is needed that incorporates all mediums and all components of the full digital picture. Of particular interest is how marketers are performing analysis of their conversion or attribution model past the traditional methodology, where credit goes to the tactic which drove the last click.
The SXSW Interactive Festival features five days of exciting panel content and amazing parties. Attracting digital creatives as well as visionary technology entrepreneurs, the event celebrates the best minds and the brightest personalities of emerging technology. Whether you are a hard-core geek, a dedicated content creator, a new media entrepreneur, or just someone who likes being around an extremely creative community, SXSW Interactive is for you!…
When Social Media & Marketing Mix:
Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Social Media and Marketing. DM2′s Digiday: Social gives media leaders a chance to converge and discuss the high level strategies and the future of social media, marketing, and technology innovations.
The Guardian today announced its new Open Platform, and influential technology bloggers and analysts took notice. The Guardian is providing content and data APIs to enable and encourage developers to build third-party apps. Developers can monetize their creations with advertising, but will eventually be required to join an ad network.
As anyone who has picked up a local newspaper lately can attest, the death of print media is not greatly exaggerated, but a grim fact.Ã¢â‚¬Â The Guardian seems committed to the kind of innovation that may help it to …