The world is changing fast. The economy, political landscape, and global events dynamically affect our businesses. Organizations don’t have the luxury of reacting and responding over long periods of time. Consumers are empowered by embracing social media tools over the internet. Twittering moms recently caused Johnson & Johnson to remove an advertisement and issue an apology within hours. Today, valuable brands need to know and respond, real-time, to what is being said about them. Marketing and communications leaders need to understand what strategies and tools are available for them to embrace their consumers. This event will gather the best and brightest minds to explore how the communications industry is becoming more and more real-time.