- Facebook and Millward Brown in Industry Perspectives Panel
- Charles Schwab discusses how they are Listening to the Voice of their Customers to stem attrition, increase share of wallet, and solidify customer loyalty in this difficult economic environment
- Kim Dedeker of P&G will keynote, sharing her views and issuing a clarion call on the transformation she believes is needed to keep the research industry relevant and valuable to advertisers
- Joel Benenson, pollster for Barack Obama, Founding Partner & President, Benenson Strategy Group and Co-Founder, iModerate, will provide insight into why we need to move beyond norms and challenge some of our current research assumptions
- Michael Perman from Levi Strauss will share proven storytelling methods for effectively communicating research results
- Pete Blackshaw, Nielsen Online, one of the true innovators in this space, will share a vision of how organizations must embrace a listening culture and what that means
- Stephen Kim from Microsoft will describe how analysis of digital behavior leads to powerful insights into creating contextual relevance
- The ARF will update attendees on its “Research Transformation” initiative, the proposed new mission, vision, and scoping for research and how those in attendance can benefit
ARF Industry Leader Forum: Transform Your Research by Listening
January 27, 2009
, San Francisco, CA
On October 29th, over 200 research and marketing leaders assembled in New York and the way they thought about research was transformed. This sold-out event illustrated the industry opportunities as listening redefines the future of research.
The transformation continues in San Francisco on January 27th: