3 ways for Johnson & Johnson to move forward, post #motrinmoms
For everyone that missed the excitement: Motrin, a staid J&J brand, had a social media campaign blow up in their faces last weekend. They posted an online video, aimed at mothers with young children, that was perceived by some ‘Mommy Bloggers’ as condescending and preachy. A firestorm rapidly ensued on Twitter, video parodies appeared on Facebook, and the social media cognoscenti emerged to offer their counsel to the surprised brand managers. Motrin, to their credit, reacted quickly, pulling the advertisement and issuing an apology within 48 hours.
To borrow a phrase from State Farm’s ad campaign: Now what ?
Counterintuitively, Motrin is in a great position for its next foray into the social media conversation. The outpouring of customer opinion, albeit negative, has been a fire-hose of feedback on the Motrin product and brand. This feedback can be a valuable resource for Motrin when constructing their social media engagement.
Motrin has the opportunity to use this episode and its unsightly residue in the blogosphere to learn three things that will help their future social media efforts
1. What were people’s initial perceptions of product or brand?
This incident probably generated more text from consumers about Motrin than has been written in the last five years. The insight mined from these comments can be used to help steer future product innovations or marketing planning .
2. Who are the key influencers in the social network?
Knowing how opinions spread, the key channels, and the node influencers, will help Motrin avoid future problems. By understanding whom they might reach out to and give them a roadmap to spread desirable messaging.
3. How long will the damage last?
Motrin will learn how badly this incident has tarnished their brand, if at all. (Personally, I view this as a case of ‘any publicity is good publicity’). Motrin has found itself with a naturally-occuring case study for gauging the ROI of social media investments.. This lesson can help them weigh the benefits of social media marketing, as well as understand the pitfalls.
[...] 3 ways for Johnson %26 Johnson to move forward, post #motrinmoms … campaign: Now what ? Counterintuitively, Motrin is in a great position for its next foray into the social media conversation. The outpouring of customer opinion, albeit negative, has been a fire-hose of feedback on the Motrin product and brand. This feedback can be a valuable resource for Motrin when … [...]
http://www.newstylerolex.com/
Today,i bought a new Replica Watches. The elegant appearance and favourably accurate function of the watch appeals me.It has various collections for you to choose from and most important is the conveniet means of payment,you can recieve your Replica Watches soon after you pay it.If you have any problem,you can call online customer servise,there you can get a satisfied reply.063
A friend of mine purchased Replica Watches.The appearance of the watch is so nice that i also want to own it! We together lodged in the web http://www.newstylerolex.com and chose an attractive women watches.It feels so good that i always wear it on my hand.By now i have worn it for three months and have not found any problem.No wonder the quality is favorable. I believe it and will introduce it to more people!063
Today is my bothday,and i got a present from boyfriend.It is my favorate Replica Watches and is better than my old watches.The color,bracelets,and knobs etc interest me.What's more,it's very accurate.I have'n late for any class,party,meeting and some important things,thanks for the rolex watch,it helps me to arrange my life more rythmic.063
I like to collect Watches,especially Replica Watches.And i ofen go through the web page of http://www.newstylerolex.com/ It has many styles:sports,fashionable,and submarine models,etc.No matter it's appearrance , matiarial or design ,i think,all have the value of collection.With time going,it will be more valuable.Buy the watch now!Own it means you are areaccumlating wealth!063
Once,at i wear a Replica Watches at a dancing-party,all my friends were attracted by it,for it looks very wonderful under the light ,and it matchse my skirt perfectly.When i told them about the price,all of them think the price was resonable.So i told them the website http://www.watches-life.com/.I think they'll get a big surprise!063
I find them just now,[url=http://www.newstylerolex.com/]Rolex[/url] –
[url=http://www.newstylerolex.com/]Replica Watches[/url] –
[url=http://www.newstylerolex.com/]Replica Rolex[/url] –
[url=http://www.newstylerolex.com/]Rolex Watches[/url] –
[url=http://www.sunglassvip.net]Replica Breitling[/url] –
[url=http://www.sunglassvip.net]Replica Rolex[/url] –
[url=http://www.2g-3g.com]Rolex[/url]
[url=http://www.watches-life.com]Rolex[/url]
[url=http://www.watches-life.com]Replica Rolex[/url]
[url=http://www.rolex-hot.com]Rolex[/url]
[url=http://www.rolex-hot.com]Replica Rolex[/url]
[url=http://www.vertuexclusiveshop.com/]Vertu[/url]
[url=http://www.vertuexclusiveshop.com/]Vertu Replica[/url],[url=http://www.e-lv.net/]Replica handbags[/url],
[url=http://www.enjoy-watches.com/]Rolex[/url] –
[url=http://www.enjoy-watches.com/]Replica Watches[/url] -I belive that you will like them !070