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Social Media Intelligence With a Higher I.Q.
Social Media Intelligence With a Higher I.Q.
Not all social media analysis platforms are created equal. Ours is smarter, more insightful and uses patented technology invented at Harvard University. Claims are one thing, but the best way to understand (and fall in love with) the Crimson Hexagon platform is to see it in action. We encourage you to explore the ways Crimson Hexagon delivers business intelligence from social media data. You'll want to visit often to get to know more about what consumers are saying, why they're saying it and how you can use those insights to drive business success.
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Facebook IPO Launch Hot Topic in Conversations
The Facebook IPO is undoubtedly the hot topic of the week. Our quantitative analysis of 180,000+ opinions reveals that 32% of the conversation is investor-related; specifically, 11% of conversation consists of users questioning and debating Facebook’s prospects of profitability, particularly in light of the poor post-IPO performance of numerous other large-scale IPOs. Discussion surrounding recent developments and shifts in Facebook’s strategy, including the acquisition of Instagram, forms 8% of the conversation. 15% focuses on privacy concerns; an additional 10% focuses on Mark Zuckerburg. Click through to our blog for our detailed analysis. MORE
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Consumer Opinion on How Apple Dodges Taxes
After receiving criticism for the conditions of their manufacturing facilities, Apple is once again back in the spotlight after a scathing report by The New York Times revealed how Apple avoids paying taxes. Through our ForSight platform and the analysis of nearly 1,500 opinions, we were able to glean some insights into Apple’s most recent PR imbroglio. How has the conversation shaped up? About 14% of the conversation focused on the disproportion between Apple’s taxes and revenue, as well as general disappointment in Apple. “It’s not illegal if it’s the law” was the mindset of 16% of tweets, defending Apple stating that it isn’t necessarily the companies fault if the government allows this to occur. MORE








