Know what the online conversation really means
Social media monitoring and analysis that distills meaning about brands, products, services, markets and competitors
We're Crimson Hexagon. Our technology - based on groundbreaking work conducted at Harvard University's Institute for Quantitative Social Science - distills meaning about brands, products, services, markets and competitors from the online conversation. Gaining a true understanding of social media brand impact is finally within your reach.
Analysis From Our Latest Monitor
Consumer Opinions Show Facebook Places Not Yet Foursquare Killer
Facebook Places shows some early installed-base strength, but users still express a significant measure of faith in Foursquare vs. the larger up-start. 68% of opinions analyzed show negative sentiment toward Facebook Places with concerns over privacy ruling the day.
Analysis period: August 18 (Facebook places announced) through Aug 30, 2010. A total of 86K social media posts were analyzed on the topic: 51K Facebook posts and 35K Twitter/Tweets.
Key Insights From the Dialogue So Far:
- During first few days after the Facebook Places launch, comments expressed significant excitement, but a general hesitation to support Facebook Places was reflected in relatively low positive sentiment at this time (only about half positive in first few days) Read More…
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brands
As a major or up and coming brand, you live and die by consumer opinion. Before launching a new product, you must conduct market research that will inform your strategy. Once your product is launched, you want insight into the market perception of your new offering.
agencies
No one knows better than you just how fierce the competition is to win big accounts. Getting a leg up on your rivals, and delivering insights they can't, could make all the difference when it comes to the pitch. With Crimson Hexagon you gain competitive edge and demonstrate higher value.
media
If you’re a significant media outlet covering the next big news story or analyzing a longer-term issue, you need to understand where the public stands in order to engage and connect with your audience. But running polls is complex, time-consuming and limited in scope.