Know what the online conversation really means
Social media monitoring and analysis that distills meaning about brands, products, services, markets and competitors
We're Crimson Hexagon. Our technology - based on groundbreaking work conducted at Harvard University's Institute for Quantitative Social Science - distills meaning about brands, products, services, markets and competitors from the online conversation. Gaining a true understanding of social media brand impact is finally within your reach.
Analysis From Our Latest Monitor
What’s Driving Consumer Satisfaction in the eBook Reader Universe?
Crimson Hexagon analysis reveals 27% view device and cross-platform content portability as critical to satisfaction — surprisingly smart phones lead the way despite smaller screens.
The Crimson Hexagon Platform was used to analyze 15,000 Twitter posts between 7/1/10 – 7/13/10 that referenced relevant opinion about drivers of consumer satisfaction with eBook readers (hardware platforms) and the eBook reader ecosystem (cross platform e-reader software).
eBook Reader data fell into three main categories: eBook/Mobile (smart phones), eBook/iPad and eBook/Kindle.
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brands
As a major or up and coming brand, you live and die by consumer opinion. Before launching a new product, you must conduct market research that will inform your strategy. Once your product is launched, you want insight into the market perception of your new offering.
agencies
No one knows better than you just how fierce the competition is to win big accounts. Getting a leg up on your rivals, and delivering insights they can't, could make all the difference when it comes to the pitch. With Crimson Hexagon you gain competitive edge and demonstrate higher value.
media
If you’re a significant media outlet covering the next big news story or analyzing a longer-term issue, you need to understand where the public stands in order to engage and connect with your audience. But running polls is complex, time-consuming and limited in scope.