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Social Media Intelligence With a Higher I.Q.
Business Intelligence from Big Data & Social Media
Not all social media analysis platforms are created equal. Ours is smarter, more insightful and uses patented technology invented at Harvard University. Claims are one thing, but the best way to understand (and fall in love with) the Crimson Hexagon platform is to see it in action. We encourage you to explore the ways Crimson Hexagon delivers business intelligence from Big Data sources such as social media and more. You'll want to visit often to get to know more about what consumers are saying, why they're saying it and how you can use those insights to drive business success.
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Facebook IPO Launch Hot Topic in Conversations
The Facebook IPO is undoubtedly the hot topic of the week. Our quantitative analysis of 180,000+ opinions reveals that 32% of the conversation is investor-related; specifically, 11% of conversation consists of users questioning and debating Facebook’s prospects of profitability, particularly in light of the poor post-IPO performance of numerous other large-scale IPOs. Discussion surrounding recent developments and shifts in Facebook’s strategy, including the acquisition of Instagram, forms 8% of the conversation. 15% focuses on privacy concerns; an additional 10% focuses on Mark Zuckerburg. Click through to our blog for our detailed analysis. MORE
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Social Intelligence: How “May Day” Occupied Social Media Channels
Crimson Hexagon gathered social intelligence to reveal online conversations in the latest chapter in the Occupy Movement that unfolded on May 1st. Organizers partnered with Labor Unions and Immigration Rights Activists around the globe; the resulting conversation was 27% supportive. MORE
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Webinar: Becoming a Social Media Measurement Organization
Webinar: Becoming a Social Media Measurement Organization
Join us on Thursday, June 7th at 1:00 pm EDT (10:00 am PDT) for an informative webinar featuring Susan Etlinger, analyst for Altimeter Group, and Wayne St. Amand, vice president of marketing at Crimson Hexagon. This webinar will focus on the organizational impacts, challenges and opportunities of social media measurement. We'll discuss how social media -- and social media measurement and analysis -- can break down organizational silos and affect everything from product innovation and job descriptions to security policy to corporate culture. MORE









