Social Media Analysis and Analytics | Crimson Hexagon

Enthusiastic Social Buzz for The Great Gatsby More

Social Media Intelligence With a Higher I.Q.

Business Intelligence from Big Data & Social Media

Not all social media analysis platforms are created equal. Ours is smarter, more insightful and uses patented technology invented at Harvard University. Claims are one thing, but the best way to understand (and fall in love with) the Crimson Hexagon platform is to see it in action. We encourage you to explore the ways Crimson Hexagon delivers business intelligence from Big Data sources such as social media and more. You'll want to visit often to get to know more about what consumers are saying, why they're saying it and how you can use those insights to drive business success.
Enthusiastic Social Buzz for The Great Gatsby

When one of the year’s most anticipated films, The Great Gatsby, opened on May 10th, it was met with mixed critical reviews. News stories reported that some viewers were delighted with Baz Luhrmann’s remake, while others were bitterly disappointed this interpretation of F. Scott Fitzgerald’s classic American story. While many news stories discussed these polarized opinions about the film, we were interested in how movie-goers expressed their opinions on social media, spreading the word — good or bad — about the film to their social networks. MORE
Market Research Through Social Media…Context Is King!

Social media ‘listening’ has been around for a while, and has generally referred to simply checking up on ‘Buzz’ or ‘Share of Voice’. The assumption is that the more people are talking about your brand, the better. But what about negative sentiment? For example, if a retailer gets into trouble because of bad financial results, a poorly received advertising campaign, or a supply-chain issue, their share of voice will be huge, as the world reacts, but this isn’t a good thing. MORE
Social Intelligence That Analyzes Consumer Opinion On New Product Adoption
Operating in a fierce competitive environment where constant innovation is a requisite of survival, technology companies constantly search for new ways to gain a strategic advantage over the competition. The Crimson Hexagon team was curious to learn how these firms can better understand consumer motivations to inform new product development and positioning strategies. MORE
Social Media Analysis Adds an Important Element to Investment Research
The market as we know it is extremely efficient in adjusting the price of equity securities to reflect quarterly financial performance, and both positive and negative company press. However, the market is much more inefficient in capturing the aggregate voice of the consumer. Most financial institutions today are numb to this voice and, as a result, evaluate an incomplete view of individual firms and industries. MORE
Move Over Content. Social Media Analysis Context is King!

June 14th @ 1:00-2:00 PM EDT

Social media listening has been around for a while and has generally referred to simply measuring Buzz or Share of Voice. The assumption is that the more people are talking about your brand, the better, but there’s an opportunity to learn much more. MORE

Social Media Monitoring, Analysis and Analytics

Using Crimson Hexagon, we can quickly analyze and get to the questions the client wants to have answered.

James Clark Co-Founder
Room 214
The Crimson Hexagon system gave us an element of control… something that we hadn't seen and still have not yet seen in any other
competitive technologies.
Richard Ng Former Director of Intelligence
Syncapse
There’s something about Crimson Hexagon that is above and beyond the rest of the competition and it’s not even comparable.
Russell Pinke Social Media Analytics Manager
Translation
We use Crimson Hexagon as a primary tool to really get us the data we need to shape sound strategies.
Jason Comier Co-Founder
Room 214
Crimson Hexagon is an easy-to-use tool that has provided clients a much more in- depth look at the general conversation of their brands online.
Kevin Richardson Coordinator of Measurement
Syncapse

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